April 6 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Introducing the Personalization Consortium It's pretty much gospel that companies that identify customers and focus on their personal preferences strengthen their customer relationships and become significantly more profitable than ones that don't.
Wanting It All: Give Us Personalization AND Privacy On behalf of the new Personalization Consortium, Peppers and Rogers Group recently used Zoomerang to survey 4,520 randomly selected Web users about their Internet habits and preferences.
Cathy to Technology: Leave Me Alone! Who thought we would find a vehement opponent of all the Internet has to offer in the creator of a popular comic strip character? Cathy Guisewite, the cartoonist behind the loveably neurotic career woman "Cathy," has been serving up some of her own per