October 19 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Scanning for CRM Opportunities Bar-code scanners that attach to your PC, like :CueCat and GoCode, are the newest rage in e-tailing. They immediately transport users to relevant online content when they swipe special bar codes in magazine or newspaper articles or on consumer packaged go
What business leaders are saying about critical CRM issues. "We are pretty proud of our Prozac Web site. But the goal is to have a total picture that integrates Prozac with our Customer Relationship Management capability..."
One Pharmacy's Rx for Building Relationships Oklahoma drug store co-owner Bill Osborn recalls that back in 1996, a Yahoo search for online pharmacies yielded just two Web sites -- and one of them belonged to his family, which owns Osborn Drugs in Miami, a rural town of 13,000.
Companies that Get It Obongo is a free "toolbar" that sits at the bottom of your browser and remembers all of your personal information so that you don't have to keep filling in registration forms manually.
INSIDE Information 1. A Nice Reflection of Reflect.com 2. Looks Like Mykidsbenefit.com Didn't 3. Cross Urbanfetch.com Off Your Online Shopping List