November 16 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Is It Unfair to Treat Different Customers Differently? Is the basic philosophy behind Peppers & Rogers Group's well-known credo, "Treat different customers differently" unfair? Seems to us this question is appearing more frequently these days in mainstream business publications.
Something Special on the Ground With more than 40 million members, American Airlines' AAdvantage is the largest customer-loyalty program in the world (and one of our all-time favorites).
Companies That 'Get It" INSIDE 1to1 reader Lucas Aisa, a product manager at Chocolates Lacasa in Spain, wrote to tell us about his satisfying CRM experience with DataViz.com, which sells Documents To Go software for PalmPilots.
Don't Duck This Call Time for a sanity break? Call this toll-free number.