January 21 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

E-Convenience, the Basis of E-Commitment Visiting an e-commerce site is a bit like falling in love. There's flirtation, then desire - and, occasionally, a fear of commitment. EWallet helps consumers overcome their fear of commercial relationships.
Holophane's Supply-side Economics You can't talk with customers if you can't talk to yourself, or so Holophane Corp. learned recently.
First, Upgrade All the Lawyers Imagine working from a remote site in Asia when your home office in New York decides to upgrade a software package. Your customer-relationship program requires all points within your organization to have a unified view of the customer. To stay on track