October 14 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Customer Management Comes to HP Giving managers line responsibility for managing individual customers, across divisional and geographic boundaries, and then holding them accountable for the long-term retention and growth of these customers, is a lynchpin organizational requirement for a
Are You Experienced? Goods and services are no longer enough, for we're about to enter the fourth tier of economic offering: in addition to commodities, goods, services, now add "experience." Think Las Vegas or Disney World -- where the food in a restaurant is merely a prop t
INSIDE Information Although Europe was first to embrace the "smart card," it looks like the rest of the world isn't far behind now.