November 11 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

A Special Delivery Every Week By itself, My Baby This Week is a great service, but imagine how much more powerful it could be if it asked parents one or two simple questions in every successive email.
Here's Looking at You Through a mass customization design tool, Paris Miki turns the purchasing of an everyday product into the experience of creating your very own, one-of-a-kind eyeglasses.
Money Grows On Treeloot TreeLoot isn't all just fun and games -- there's a valuable one-to-one marketing tool hidden in there. TreeLoot makes what we call an "explicit bargain" with its visitors, giving them something of value in exchange for information.