December 2 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

G.O.D. For a Day One Boston hotel knows that sometimes the best way to capture your customers' loyalty is to spoil them!
Kick The Habit, One To One The Danish branch of Pharmacia & Upjohn, in collaboration with Danish consultancy Talefod, launched Nicorette Backup, a free, smoking-cessation program that treats different smokers differently.
You've Got Ads INSIDE Information appears occasionally with brief updates on previous newsletter stories.