December 9 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Wanted: Privacy Officers RealNetworks Inc.'s RealJukebox software, which is installed to play and record music on PCs, was caught last month secretly monitoring users' music-listening habits and other activities.
Franchisees Unhappy? Build Better Relationships Channel management is never easy, even for a company like The Dwyer Group, whose entire business is channel management.
Screaming For Content Why do you keep returning to your favorite Web site? According to a March 1999 Forrester Research study, it's most likely because the site has "high-quality content," the equivalent of a great product by a traditional bricks-and- mortar company -- and