December 14 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Naughty or Nice? I Go Online for Santa Faced with three months of mandatory bed rest, one of our business development directors bought all 48 of her Christmas gifts online. Did she have visions of sugarplums, or the Grinch?
The Catalogue Chronicles: In the End, a Stack of Ads 8 Feet High Was it worth it? Direct mailers wasted a lot of money sending one of our partners nearly 1,200 mostly untargeted catalogues this year. What do you think was the return on their investment?
It's a Guy Thing Can an e-tailer that goes by the testosterone-heavy name TheGuyStore.com actually get all warm and fuzzy when it comes to nurturing customer loyalty? You betcha.
Personalization: Show Us the ROI So, what was the bottom line at last month's Personalization Summit 2000 in San Francisco? The bottom line. That nagging, three-letter acronym ROI keeps buzzing around, and companies at the Summit