February 8 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Talbots' Multi-Channel Success Story The upscale clothing store's fully integrated, multi-channel retailing operation allows customers to shop when, where, and how they want.
Consortium Announces Privacy Audit Guidelines The Personalization Consortium issues privacy guidelines and a framework for companies to conduct third-party privacy audits.
Messy Hotel Room? Call Biztravel.com The site now offers cash rebates on less-than-satisfactory hotel accommodations, in addition to its successful airline-rebate program.
CRM Metrics The more consumers spent online during the recent holidays, the more other channel sales were cannibalized.
Inside Outtakes What business leaders are saying about critical CRM issues.
National Retail Federation Study Continuation of article
Talbots' Multi-Channel Success Story Continuation of article
Personalization Consortium Privacy Principles and Audit Framework Continuation of "Consortium Announces Privacy Audit Guidelines"