February 22 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Will "Smart" Cards Make Smarter Merchants? Merchants will be able to arrange loyalty programs either with financial-services companies or with their credit-card issuers, but consumers will have control over which merchants to allow on their cards.
Will "Smart" Cards Make Smarter Merchants? (cont'd) Continuation
Ski Resort Emails Create Customer Avalanche How well-timed and targeted emails about snow conditions and ski promotions lure skiers to hit the slopes at Mammoth Mountain in California.
Pumping Up Customers A new technology analyzes your behavior at the gas pump over time, and allows merchants to adjust marketing programs accordingly.
CRM Metrics A new "eMarketer" report says nearly 80 percent of global businesses are using or planning to use the Internet to serve customers better.
Inside Outtakes Author George Gilder on telemarketers, advertisers, and privacy.