March 1 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

How Bank of America Invests in Client Relationships In a recent pilot project, the USA's largest bank found a way to bring small-town service to its Most Valuable Customers.
How Bank of America Invests in Client Relationships (cont'd) Continues from "How Bank of America Invests in Client Relationships"
Mysnap, Mycrackle, Mypop Dried blueberry and marshmallow cereal? Broccoli gelato? Anything goes these days as more companies allow consumers to customize their foods and beverages.
Our Amazon Recommendation: Read the Fine Print The next time the e-tailer emails you a book recommendation, check to see whether the publisher paid for the placement.
Wired for Sound (and Everything Else) Talk about being "networked." Nortel is creating what it's calling one of the world's most sophisticated wired communities in Rio Mesa, California.
CRM Metrics Despite a down economy, a survey shows that companies plan to sustain or increase spending on sales growth and customer management.