April 30 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Are You Seeing DOTS? With next-generation code-scanning technology findtheDOT, you can see a print ad that strikes your fancy, tap the "dot," and instantly receive a tailored email with the retailer's contact information.
Tailor My Email and I'll SeeUthere Using seeUthere's personalized email campaign, the recent Haas Asian Business Conference in California not only sold out, it exceeded its attendance goal by 50 percent.
Talk to Us, One to One A reader recalls a pioneering knowledge-sharing application.
CRM Metrics Recently released U.S. Census Bureau data spotlight the role of e-commerce in wholesale distribution.