May 21 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

MTS Connects with Potential MVCs Struggling to convert browsers into buyers, Manitoba Telecom Services used analytics to help its sales reps target the visitors that were most likely to make an online purchase.
Full House: Harrah's Bets on Customer Loyalty In an industry where bigger tends to be seen as better, Harrah's Entertainment has won big with a loyalty rewards program modeled after those in the airline industry.
Making Do Without a CPO While the companies hiring a chief privacy officer get the majority of the press, many companies like Sears and Boeing have found that their privacy concerns are handled just fine already.
CRM Metrics A new study shows that 35 percent of enterprises aren't currently investing in the integration of operational and analytical technologies, according to Meta Group.
Connecting to the One-to-One Wireless Future As mobile services proliferate over the next decade, the big questions companies should be asking are, "Who will eventually control vital customer data?" and, "How will my business model adapt?"