June 4 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Those First 30 Days, Part 1: The Importance Of First Impressions Like blind dates and job interviews, when it comes to building long-term customer relationships, first impressions count. An increasing number of companies are learning that the first 30 days are more important than ever in CRM.
Two TV Networks Get Personalized NBC and Showtime rely on interactive technologies from TiVo to offer TV watchers targeted content and build viewership.
CRM Intelligence: Reach Out and Touch Some-One to One More than ever, consumers are willing to share information in exchange for personalized -- and relevant -- benefits.
Inside OUTtakes Internet transactions, e-Marketplaces, and the important role played by trusted agents.
CRM Metrics New research by Intellor Group shows increasing numbers of U.S. companies are incorporating CRM into their Internet business strategies.