July 9 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Smart Cars...Smarter Manufacturers By using the Internet to monitor products from cradle to grave, IBM's Product Lifecycle Management (PLM) unit helps manufacturers cut supply-chain costs and build loyal customer relationships.
Parenting Goes Digital A partnership between TVMentor and TiVo allows parents to select the TV shows their kids watch, while customizing the content to each child's age, grade level, or interests.
CRM Tech Trends The task of multi-channel marketing is nothing new, but "dynamic personalization technology" may be the key to integrating online and offline marketing efforts.
CRM Intelligence Recent research shows that companies with CRM strategies in place are taking their efforts enterprise wide.
Inside OUTtakes E.piphany CFO Kevin Yeaman gets down to brass tacks by pointing out where successful CRM begins and ends: by understanding your customers.