July 16 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

A Government Agency With A 360-Degree View Of Its Taxpayers Agency-wide, frictionless communication at the Pennsylvania Department of Revenue meets the needs of the state's wide array of taxpayers.
Is Barry Bonds Hitting CRM Home Runs Too? Major League Baseball's San Francisco Giants are scoring big with fans with a personalized, email marketing campaign that's shagging a 15-20 percent click through rate.
INSIDE Update Remember the :CueCat, the scanning technology that allows users to access relevant online content by swiping special, offline bar codes?
"Just The Facts, Ma'am" Email has come of age, and email marketing has become the Internet's "killer app." Here's a quick look at some interesting case studies.
State Of The CRM Industry Despite the economic downturn, spending on CRM strategies is on the rise.