July 23 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Enterprise Valuation Based on Customer Value? Bank On It The Securities and Exchange Commission is requesting that publicly-traded companies report their "intangible assets," which might include the strategic value of a customer base. It could be time to call our broker.
Leveraging the Economy of Trust Powered by the Internet, the information age has arrived, and with it has come a relationship revolution in business. Today's companies are interacting with consumers at unprecedented levels and across channels, such as email, text chat, Voice over Int
CRM Buzzbytes: What's New And Hot In CRM How about a little one to one for your toaster?
Loyal Customers Help Improve Price-to-Earnings Ratio Why building and growing profitable customer relationships may help your company's bottom line.
Ask The Expert! The Differentiation Matrix: What it is and how it can help your company move in the correct CRM direction.