August 27 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Achieving Loyalty In The Online Health Industry Many health-related Web sites have had a difficult time building customer loyalty; but permission-based email marketer RealAge.com is beating the odds.
CRM Hits The NFL Gridiron The National Football League is piling up the ROI with a customized e-newsletter designed to meet the unique needs of its most dedicated customers, football fans.
Rumors Of Dot.com Demise Are Greatly Exaggerated July saw the fewest dot.com shutdowns since September of 2000, while current research says the sky's the limit for e-commerce.
Poor Customer Service Costs Real Money A new study shows companies are losing big dollars by not Web-enabling their call centers to improve customer service. Their response: multimedia contact centers that focus on customer satisfaction to meet revenue goals.
Talk To Us, One To One A school teacher and INSIDE 1to1 reader emphasizes the need for Trusted Agents in today's economy.