October 1 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Is Your Web Site a One-to-One ROI Producer? As the promise of e-commerce unfolds, companies are aggressively pursuing new strategies that will facilitate one-to-one interactions in order to grow and leverage profitable customer relationships. This includes customer-facing technologies -- such as
Talk to Us, One to One: Special Report In this unique edition of Talk to Us, One to One, we provide a glimpse into the moving responses from our readers to the Sept. 17th article, "Civility Always Trumps Barbarism."
CRM Strong in Europe A recent survey of over 242 European executives from 14 countries shows that CRM is gaining ground on both sides of the pond.
Sizing Up the E-Ad Future Online advertising spending could reach $23 billion by 2005. But here's the catch: Over 99 percent of banner ads aren't clicked on. One to one may hold the answer.
Figleaves.com Still Has Everything Covered The bold, underwear e-tailer shows its hand with new "in-vestments" and a host of snazzy partners.