November 12 2001

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Off the Record: A Candid Exec on the CRM Culture Shift A marketing VP from a U.S. pharmaceutical company discusses how to tackle some major obstacles to instituting a customer-based culture.
Can CRM Work in a Crowd of 47,000? "You betcha," says Larry Witherspoon, VP of technical services for the Seattle Mariners, a major league baseball team. Witherspoon, who is responsible...
Safety Concerns Spark Online Opportunity More consumers will shop online this holiday season, opening the door for savvy consumer direct companies to build relationships with customers.
Practice What They Preach A recent study shows the best way for CRM vendors to survive is to aggressively meet the needs of their customers.
Technology Update: Fill 'er Up New technology allows gas station customers to get their fill of customized content and coupons right at the pump via high-resolution screens.