January 7 2002

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

How Good Customer Relationships Go Bad Check out these "nightmares on customer service street" along with some basic one-to-one tips for avoiding your own service fiascos.
Can Personalization Sustain Financial Services Revenue? Customer expectations are on the rise in retail financial services, and firms are using customer-based strategies to meet demand and sustain revenue.
Next Phase: Modular CRM and Learning Relationships It's a brand new year, and CRM is growing fast. New research predicts some 2002 trends for the maturing space.
Poor Employee Relationships Can Stifle Profits A recent study shows only half of all frontline employees are loyal to their employers.
REI Wins CIO Magazine's Web Business 50 Award Recreational Equipment Inc.'s (REI) customer-focused Web site brings home the gold.