February 25 2002

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

There's No Place Like Home Successful data mining that leads to lucrative relationships begins right in your own "business back yard."
Teaching an Old Dog New Data Tricks When it comes to turning customer and contact data into results, big companies can still learn a thing or two -- even Microsoft.
Data Forecast: Privacy Protection in Step with CRM Initiatives Forty percent of companies with CRM solutions will modify them to protect customer privacy and support personalization this year.
CRM for the Restless at Heart Seventy-eight million employees will work off-site or on the go this year, and wireless vendors have to be ready to meet their needs.
Making Good Customer Service Automatic Analytical CRM and knowledge management apps are on the rise as companies look to automate top-shelf customer service.