March 11 2002

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

IT Firms Link Compensation To Customer Satisfaction Change management is a key but often overlooked component of effective CRM. A recent study shows that IT firms are figuring out how to make back-end CRM work.
Uncovering The Privacy-Revenue Relationship Customers are keeping firms honest when it comes to privacy protection; and for those companies that are listening, the payoff could be significant.
The Customer Is Alway Right -- Even On The Go Customer satisfaction could be the key to long-term success in the budding, mobile Internet industry. New research identifies four service areas vital to getting it done.
Building Relationships Across The Product Lifecycle This worldwide, boat retailer illustrates the difference between selling products and selling services that create a lifestyle.
Personalization On Wheels Toyota and Sony have introduced the "Pod," a car designed to meet the needs and preferences of its owner and react to driver stimuli.