May 27 2002

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Breaking the Bank of Customer Loyalty Maximizing customer data may be the biggest tech and strategic challenge modern execs face.
A Personal Touch Down Every Aisle Marsh Supermarkets pilots a state-of-the-art system to enable personalized, point-of-sale marketing.
European Market Tunes in to Web-TV Integration New research says European marketers must think multi-channel to compete.
Taking the Pulse of Future Commerce Biometrics -- where consumers can pay with the touch of a finger -- may be just around the corner.
Mobile Users Choose Convenience Over Price Even this tech-savvy bunch will pay a little more for service and convenience.