June 17 2002

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

From B2B2C: The Supplier, Retailer, Customer Connection It's a common business challenge. You're a global company -- perhaps a luxury-item maker like Christian Dior Perfumes and you want to spark sales by distributing your product to a number of strategic Web retailers. The challenge is, how can you bui
Better Data Flow Means Better Relationships Where does an 800-pound gorilla take a nap? "Anywhere he wants to," we ritually respond. So if you're a supplier or manufacturer in the retail consumer packaged goods (CPG) industry, and WalMart, Target or some other retail bigwig asks you to do s
Trust Me. Have I Ever Lied to You? Treat customers the way you would like to be treated. That's the simplest, most direct way to earn and keep your customers' trust and engage them in long-term, profitable relationships. The sweeping movement by companies in a variety of global indu
The U.S. Army Enlists in One-to-One Boot Camp Skim down InfoWorld magazine's top 100 IT achievements of 2001 and you might be surprised at number 10: the U.S. Army. That's right, the one-to-one reveille has been sounded at the organization with a reputation for being a bastion of bureaucracy.
E.&J. Gallo Connects with Customers E. & J. Gallo Winery accounts for roughly 25 percent of the $19 billion U.S. wine industry, according to estimates. But with 481 distributors supplying approximately 600 different products to more than 300,000 retailers, the 70-year old vintner fa