December 9 2002

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Digital Wellbeing Integrates Its Customer Strategy Marrying customer-facing functionalities with back-end systems is no easy task. It involves integrating multiple departments, technologies and data streams. So when we find an example of a company that is successfully demystifying this process, we
Financial Services Firms Dominate 1to1 Innovator Awards Financial-services firms have long been leaders in building customer relationships. They have extremely large customer bases and a history of direct and database marketing strategies. Customer management is a logical evolutionary step up from that
Does Satisfaction Guarantee Customer Loyalty? Not necessarily, and in some industries the relationship between customer satisfaction and loyalty is actually negative. A new study of 12,000 customers from research firm Miller-Williams finds that satisfaction is only one piece of the loyalty puzz
Business Travel on the Up and Up The downturn in the global economy has been especially harsh on the travel industry, but things may be picking up for hotels and airlines, particularly in Germany. According to a new survey from Accenture of Germany-based corporate travelers, 85 per
Making the Grade Want to find out how deeply customer vision permeates a company? Check its financials. 1to1 Magazine conducted an analysis of the 2001 annual reports of the top 25 Fortune 500 companies to determine which organizations best presented a customer-fo