January 6 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Bayer, Amgen Refocus on Their Core Competencies Businesses typically generate shareholder value in one of three ways: by focusing on products, operations or customers. Because the pharmaceutical industry is driven by research and development and intense product innovation, most companies in the space
Weighing In at Structure House Losing weight is a very personal process. The only person ultimately responsible for success is the dieter. That's why Structure House, a residential weight-loss facility in Durham, N.C., considers the needs of each individual participant.
Customer Retention: Aim for Your Best Customers The trend toward growing current customers rather than just acquiring new ones is gaining speed, but many companies are still missing the ROI mark when developing customer-retention strategies.
Are Banks Missing the Online Boat? Last issue, Peppers & Rogers Group Partner Bob Langer weighed the pros and cons of online billing. But this is only one piece of the online financial puzzle, and new research indicates that the sector as a whole is growing.
Web Firms Focus on MVCs As users become more comfortable spending money online, many Web-based firms are realizing the value from providing a pleasant customer experience, and are focusing their energy toward strategies that improve the customer relationship.