February 24 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Latin America: The New CRM Hot Spot Brazil and Mexico have the greatest market potential for new customer-based initiatives, according to a new report by research firm Yankee Group, "Latin American Enterprises Find CRM Solutions in Small Packages." The report finds that countries in
Avoid the Pitfalls of Analytics Initiatives The market for business-analytics programs is growing, due in large part to companies collecting and using more customer data than ever before. When implementing such solutions, research firm IDC recommends that companies focus on the quality of c
CMOs Refocus Efforts Away From Branding With the economy in a stagnant state, businesses are shifting their customer strategies to yield the best ROI, and within marketing departments, that shift is away from branding strategies toward a focus on capturing and keeping customers.
Technology Drives Pharma Companies Toward CRM Success Many pharmaceutical companies face a necessary transition today to new technology solutions -- a move sparked by the age of the systems they currently have in place and the growing competition in the industry. Many of the sales force automation (SFA
Revamped Contact Center Creates Better Service Memories Giving customers the service they need when they need it is one of the biggest challenges companies face. Phone queues are overloaded, email doesn't get answered fast enough and Web site FAQs don't provide enough information. Such inefficiencies i