March 10 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Custom Apparel Can be a Profitable Fit In our November 9, 2002 issue, we briefly wrote about clothing retailer Bob's Stores' foray into mass-customized jeans. Well, Bob's is forging ahead with its program, and more importantly, we've since learned that technology advances and changes in the ma
CRM Success is on the Rise but More Work Remains We've noticed a lot of anecdotal references in the trade and business press lately about the success of customer-based initiatives being on the rise, and quite frankly, we were skeptical. So we decided to conduct a little inquiry of our own, with a cross-
Some Contact Centers Put Their Eggs in the Wrong Basket It's nearly impossible to do business without email these days, yet Jupiter Research finds that customer service centers are behind the times when it comes to meeting consumers' needs online...
Online Privacy Policies Can Translate Into Profit Many consumers now associate privacy with company credibility, and as a result, companies with a dedication to privacy will have a clear revenue advantage going forward. New research from eMarketer predicts...
Banks Switch Focus to Meet Customer Needs As the way business is conducted evolves, customers will dictate how they want to interact with companies, and it's those companies that meet customer needs that will achieve the most success. In the financial industry, for instance, electronic bill payme