April 14 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

SCM-CRM Integration: Hype or Business Imperative? Optimizing the supply chain for maximum efficiency and profitability is a hot topic, and you may have noticed the recent buzz around integrating CRM with Supply Chain Management (SCM) to get there.
AXA Financial Mines for Customer Diamonds in the Rough Some companies are customer-oriented -- the very nature of their business requires that the sales force and/or other touchpoints have intimate customer knowledge.
CRM's Future: Look Small to Win Big The days of large-scale, mammoth CRM implementations are, for the most part, behind us.
USPS Thinks Outside the Mailbox A new Postal Service plan hopes to expand customization to the mailbox with direct mail that can be designed in new shapes and sizes.
Mid-Market Comes of Age It's easy to see why software firms are suddenly interested in mid-market companies.