April 28 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Delta Flies Toward Value-Based Relationships The airline industry today is in serious turmoil. One by one, major carriers are filing for Chapter 11 status.
Fairway & Greene Scores a Birdie in Relationship Management Sometimes niche companies have best practices from which businesses outside their own vertical can learn. Golf-apparel retailer Fairway & Greene takes an approach to finding, measuring and developing valuable customers...
Does CRM Really Help in a Down Economy? It's been two years since we wrote our groundbreaking white paper, "CRM in a Down Economy."