May 5 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

How Do Companies Measure Customer Value? There's no denying that measuring customer value is paramount to achieving relationship success.
These Firms are Making Service a Priority Top quality service can be a competitive differentiator. Companies that meet and exceed their customers' service expectations will reap rewards through increased customer share and value.
It's All About the Citizen, Eh Customer satisfaction has expanded beyond the private sector into government organizations, historically known as inefficient entities mired in red tape and unhelpful employees.
Customer Centricity Wins Big in 2003 Spending A new report from IDC predicts that customer-based initiatives will fuel the technology spending growth rate this year.
Mid-Market Embraces Customer Relationships For years, mid-market firms have used homegrown or manual solutions to support their customer-based strategies and goals, because technology solutions were designed primarily to meet the needs of large organizations.