May 12 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

When Changing the Culture, Start at the Top If you want to make the transition work, a commitment from the management team is vital.
SFE: It's About the Whole Relationship Successful SFE requires managing the entire customer process to maintain loyalty and sell more profitably.
Online Banking Improves Customer Focus New research shows that customer needs are being met better than ever before in the online banking space.
E-Commerce Firms Lack Customer Value Metrics Many e-commerce executives don't have the information needed to measure initiatives and develop action plans.
Email Dominates the Business Environment Most businesspeople believe email is more valuable than the telephone, but is it the best relationship-building tool?