June 23 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

The Software Upheaval: The Dialogue Continues How will CRM software consolidation affect the overall market and ultimately, you, the customer?
Sun, Sand and Customer Strategies Mix Well at Sandals Sandals Resorts embraced comprehensive customer-management strategies without the resources of large firms, yet is enjoying large-scale results.
Banks Return to Their Roots Banks are refocusing their customer-interaction efforts off-line, back to bricks-and-mortar branches.
Lifetime Value is One Key to Profitability To gain competitive advantage, financial-services providers look long term to predict customer lifetime value.
Trust Helps Boost Email Performance Email marketers will see the most success in forging strong relationships with customers by basing those relationships on trust.