July 28 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

What Role Does Analytics Play in Your Customer Strategy? There is clear evidence that customer-focused business strategies yield a competitive advantage for companies trying to improve their profitability. However, many companies fail to maximize the ROI of their CRM investments because they take a "ready, fire
Predicting Customer Behavior with the Growth/Defection Model How profitable would your business be if you could predict what your customers would do next, using the large amounts of customer data already collected? With this capability, you would be able to apply treatment strategies to grow customers, save those a
What to Make of Analytical CRM Analytical CRM -- capturing and analyzing customer information to offer targeted marketing solutions and products, is a hot new space for companies looking to make the most out of their customer base. And with good reason: Data mining and analytics tools
Turning Data Analytics Into Business Intelligence In our Special Report on "Turning Data Analytics Into Business Intelligence," four enterprises talk about their experiences implementing analytics strategies and tactics. The four -- Morgan Stanley, Cashman Equipment, St. Gobaine Abrasives and the City of