September 22 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Trade Promotion Management: The People Perspective Part two of our series explores the organizational challenges firms face when implementing a trade promotion strategy.
More Firms Buy Into Analytics More companies are investing in CRM analytics capabilities than ever before to propel the ROI of their customer-centric programs.
Spam Hurts Legitimate Email Too For legitimate companies that use email as a marketing tool, however, the explosion in email spam has caused big problems, because filtering software can end up blocking legitimate messages by mistake.
Customer Relationships Shine Through Blackout The Waldorf-Astoria, Marriott Marquis, Avis and Modell's all dealt with the crisis by focusing on their customers.
Direct Mail Picks Up for Telemarketing The national Do Not Call Registry will open the door for other communication channels to benefit from the slowdown in telemarketing activities.