October 13 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

New California Privacy Law Could Impede Marketing The jury's out on whether the new legislation will help or hurt financial services' marketing strategies.
Shell Fuels Customer Relationships Through E-mail When the oil giant wanted to share new information with its diverse customer base, it turned to an e-mail strategy to get relevant messages out fast.
Do-Not-Call Update The Do-Not-Call registry gets a green light again. Its popularity translates into a lesson in customer relationships.
Online Banking Channel Grows Convenience and speed for online bank transactions has propelled almost 25 million Americans to take advantage of the Web channel.
Value is Key to Airline Health Low-price strategies implemented by the airline industries won't reap the rewards many carriers are banking on.