December 15 2003

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Meet the 1to1® Innovator Award Winners: Part II Eastman Kodak and Peru's Telefonica successfully built strategies around customer retention.
The Improv's All Smiles After Streamlining Sales Force There's nothing funny about the comedy club's strategy to build relationships with its Most Valuable Customers.
Holiday Season Boosts Virtual Customer Service More online shoppers bring more online customer service inquiries, new research states.
Identity Theft Spreads to Europe This year's holiday season shows the largest threat for credit card fraud yet for shoppers in the U.K.
Online Advertising Grows in Asia Advertisers looking to make the most out of the expansive Asian consumer base are going online to grab customers.