February 16 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Prepare for New Budget Line Item: E-mail Postage With technology unable to stop spam, the gatekeepers of e-mail are ready to start charging tolls.
CJ Steadies the Product-Customer Seesaw South Korean CPG firm CJ navigates a difficult balance between the supply and demand chains.
Inside Access: What Are CRM's Most Popular Metrics? Surprisingly, ROI is not the most important metric. Also, ERPs need some CRM love and the number of abandoned shopping carts is growing.