April 5 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

The Fight to Save Lives Enters Next Phase The British Red Cross builds a strong bond with new donors with a proactive relationship strategy.
Shining Light on Multichannel Strategy One mid-market retailer finds advantages he never expected while implementing a cross-channel strategy.
Short Takes: CRM Investment. Privacy. Multi-Channel Finances. More companies are dolling out the cash to invest in customer-based strategies. Also, privacy issues actually do affect the bottom line; and credit card companies have a largely untapped opportunity online.