April 12 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Consumers Strike Back at E-mail Postage Proposed solutions designed to eliminate spam might end up hurting the average consumer's pocketbook.
There's a Lot to Learn from Online Customers Sovereign Bank and the Houston Zoo take cues from their customers when redesigning their online presences.
Short Takes: Personal Contact. E-mail Marketing. Financial Services. Nothing comes close to the intrinsic benefits of face-to-face interaction. Also: e-mail marketing continues to trend upward, and financial services deepen their commitment to customer-based strategies.