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April 19 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

April 19 2004

Who's Leading the Customer Revolution? Visionaries at Inland Revenue and FedEx lead the charge toward customer centricity.

Holding a Candle to E-mail Marketing Even the most traditional sales models are taking advantage of e-mail's potential.

Short Takes: Gateway. RFID. Employee Retention. Gateway's brick-and-mortar experiment fails. Also: CEOs look to treat employees like customers, and RFID looks better on paper than in the real world.

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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