May 10 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Customer Strategy Arrives on Downing Street Speaking at a recent CRM summit in London, U.K. government officials make strides in their mandated efforts to improve citizen relationships.
Voulez-vous Strategy Adoption? French insurance provider Natexis Assurances builds traction with its remote offices by employing customer value strategy.
Short Takes: Siebel Shake-Up. Marketing Attitudes. Subservient Tom Siebel steps down as CEO. Also: consumer resistance to mass marketing and advertising reaches an all-time high, and Burger King plays chicken with the Internet.
Inside 1to1: Customer Strategy Arrives on Downing Street