June 7 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Letter to Wall Street: Start Thinking About Long-term Value In an open letter to the Wall Street community, Don Peppers and Martha Rogers urge analysts to change the way they think about customer value.
Short Takes: Data Challenges. Customer Attrition. Nice Threads. How do your data challenges stack up to other INSIDE 1to1 readers? Also: BT's customer churn hits the downward spiral and new technology may put you in the perfect suit.
Inside 1to1: Letter to Wall Street: Start Thinking About Long-term Value