June 28 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Does RSS Spell Doom for E-mail Newsletters? The messaging platform provides a new way to send content to subscribers, and may give e-mail a run for its money.
Anderson's Goes with the Grain Even the farming industry can learn a lot from a customer focus.
Inside Access: Products and Customrs Face Off at Pharma Conference E-detailing plays just as large a role in the drug industry as R&D. The challenge is to integrate the two strategies effectively.
Inside 1to1: Does RSS Spell Doom for E-mail Newsletters?