August 2 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Privacy Crackdown Rouses Trust Issues Experts from Nine West, Kodak and others are supporting CAN-SPAM compliance and whipping up consumer trust.
Old Dog Learns New Customer Tricks Cataloger Hammacher Schlemmer turned its customer database into a resource for studying customer behavior and building stronger relationships.
Short Takes: Spending Rise. Field Service. Spyware. CRM software evolves to address enterprise-wide strategy. Also: field operations take center stage, and you better get used to spyware.
Inside 1to1: Privacy Crackdown Rouses Trust Issues