August 9 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Lego Leads Grown-up Efforts to Reach Kids One of the world's top children's brands shares best practices on growing along with its customers.
Strategy in Practice: Reflect.com Two years after embarking on a multi-channel strategy, Reflect.com is ready for its close-up.
Inside Access: E-View of July/August Issue of 1to1 Magazine Self service moves beyond just the standard FAQ to empower consumers to help themselves.
Inside 1to1: Lego Leads Grown-up Efforts to Reach Kids