September 27 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Best Buy's Newest Weapon: Emotion By focusing on meeting the needs of certain customer groups, Best Buy adds that warm, fuzzy feeling to its bottom line.
Autonation Drives One-to-One Effort Not satisfied with its success, AutoNation changes course to focus on customer intelligence as a long-term strategy.
E-View of September 1to1 Magazine The Return on Customersm concept is especialy critical to build customer value in the Internet channel.
Inside 1to1 - 9/27/04 issue