November 1 2004

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Nivea Rejuvenates Customer Management Efforts After learning its lesson with less-than-stellar mass media efforts, the skin care company finds gold by learning about its customers to build relationships.
Marketing Shifts Power to the Customer A new book from Yankelovich Partners throws away traditional marketing concepts to focus on providing a value proposition to each customer.
Short Takes: Business Strategy. Online Ads. More than ever before, CRM implementations will be aligned with overall business strategies, META Group says. Also: online ads continue to make money, with search results and rich media content earning the most.
Inside 1to1 - 11/1/04 Web view